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Product and process training


Bulgari’s courses are designed to train their sales force and are enriched with storytelling, including non-linear simulations with multiple-choice dialogues.

The product training covers the history of Bulgari’s products, their positioning in the fashion and luxury industries and a competitors’ analysis.

The process training illustrates both the selling ceremony and the after-sales service, including soft skills needed by shop assistants to meet the customers’ expectations.

Assessment sessions are regularly delivered to test the learners’ knowledge about Bulgari’s products and processes. A minimum score is required to proceed to the following section.

Key Features

Multilanguage text

Interactive activities encouraging active learning and improving user engagement

Dynamic assessment tests

Mini-games teaching and/or improving skills (edutainment)

Zoom-in/out function to highlight product details

Emotional video as part of the learning experience